Motivation-Based Safety

Introduction

History

Analysis

Traditional Approach

Behavioral Approach

Motivational Approach

Cycles for Improvement

Cycle 1 - Identification

Cycle 2A - Ownership

Cycle 2B - Training Out

Cycle 2C - Training In

Cycle 3 - Reinforcement

Steps to the Next Level of Safety

Summary

Writer's Biography

Clarifying the Cycles

Cycle 3. Reinforcement Through Individualized Recognition Programs.

Leading edge managers have found that utilizing the results of the same motivational tools used in the hiring process can provide insight into what motivates that employee to superior performance. (Leonard and Strauss, "Putting Your Company’s Whole Brain to Work", Harvard Business Review July-August 1997). You have heard the expression "One man’s trash is another man’s treasure." The expression holds true when it comes to recognition programs to enhance safe behavior. One person’s positive reinforcement is a demotivator to another worker. What motivates one person positively may motivate another negatively -- or not at all.

Employees choose their "valuables," based on their motivations. Some see function as more important than perceived value. Individuals can be divided into four categories when it comes to choosing incentives to inspire improved performance. The categories and some examples of gifts/incentives are:

• High Value, High Function (Riding Lawnmower)
• High Value, Low Function (Solid gold and diamond lapel pin)
• Low Value, High Function (Golf shirt with safety logo)
• Low Value, Low Function (Certificate, plaque or trophy)

Most recognition programs today offer a wide variety of choices. Make sure the program of choice covers all four categories. Incentive programs heavily oriented to one category simply to promote a specific product, such as jewelry, do not necessarily work. A jewelry approach may work in white-collar positions, but rarely will this approach appeal to the blue-collar worker. A lapel pin with a company’s logo is not always a positive motivator for a loading dock employee. Each program incentive must be tailored to the target market or audience.

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